New Boston Smiley

The iconic BROdenim smiley gets a Boston upgrade. This washed black hoodie with bold yellow print brings just the right mix of edge and attitude - perfect for post-game hangs, Fenway strolls, or just reppin’ your city with pride. It’s Boston-born and smile-ready.

Customization:
Add your personal flair with sewn-on patches from our BROdenim library, featuring Boston icons and neighborhood-inspired designs that rep the city’s grit, pride, and wicked strong spirit. 

Hoodie Details:

• 10 oz. heavyweight fleece
  

• 60% cotton / 40% polyester
  

• Full athletic cut
  

• Three-panel hood
  

• Rib-knit cuffs and waistband (won’t stretch out)
  

• Double-needle stitching, side seams, reinforced neck tape, locker loop

Sizing Info (Unisex):
This hoodie has a relaxed, athletic fit.
Women may prefer to size down for a more tailored fit.

Returns/Refunds:
All BROdenim products are custom made to order. As such, all sales are final.